Helping athletes track their workout progress

TrackMe is a tablet and mobile application that visualizes health and fitness progress.

My Role

Market Research & Personas

I conducted market research to inform feature landscape and crafted personas to inform goal oriented design solutions.

Architecture & Interaction Design

I built the information architecture and interaction design patterns to be applied across the entire experience.

Interface Design & Data Visualization

I created all visual identity, including logo, icons, website and user interface design of product.

The challenge

How can we make data more interesting and motivational? This project started after trying out nearly every fitness app on the market, and not feeling all that impressed with any of them.

Understand the Job

The most significant research insight was that most apps currently on the market fall short and are not used on a continuous basis by users, mainly because they don’t do a great job tracking progress .

Will it help me progress?

Users wanted the data to present the necessary context to help them learn and advance.

What is the benefit?

Users wanted clear incentives on the benefits of using this app versus another fitness app, and incentives overall in terms of its return on investment in time and use.