Aaron Neumann is a Design Manager at Hubspot

I lead a team of designers at HubSpot, both as a manager and hands-on Product Designer, focused on Segmentation. We're building experiences that help marketers move beyond fragmented customer data, uncover new opportunities, and confidently execute their go-to-market strategies.

Before HubSpot, I worked across agency, startup, and enterprise environments at Campaign Monitor, IBM, and Mondo Robot. Those experiences shaped how I think about complex systems, collaboration, and building products that scale.

My background is rooted in user research, enterprise design, and systems thinking. Much of my work sits at the intersection of product strategy, data, and experience design, with a focus on creating durable, scalable foundations without sacrificing clarity, craft, or the human experience.

My approach has been shaped by the many talented designers, researchers, engineers, and leaders I've had the opportunity to work alongside. They've reinforced something I believe strongly: the best design leaders never stop designing. Great leadership goes beyond setting strategy and building strong teams. It's about staying close to the craft, working alongside your team, and creating an environment where everyone can learn, experiment, build, test, and iterate together.

I'm particularly excited about how AI is changing what's possible, not just in the experiences we create, but in how we work as designers and teams. I care deeply about accelerating our ability to learn, improving the quality of what we build, and increasing the impact we can have.

I believe the best work comes from teams that understand the strategy, are aligned on the problems worth solving, and share a commitment to quality, clarity, and thoughtful execution.

Always happy to connect and talk design, product strategy, leadership, AI, or even running, gravel biking, and tennis.


Professional Interests

  • Systems thinking

  • Product and platform strategy

  • Go-to-market positioning

  • Competitive intelligence

  • Platform scalability

  • Deep user research

  • Humanizing data

  • Balancing velocity and craft

  • Leadership, team building and people growth

  • Balancing enterprise-grade complexity with consumer-grade design

  • Design thinking facilitation

Work history

  • Hubspot

  • Campaign Monitor

  • Toptal

  • IBM

  • Mondo Robot

  • General Assembly

  • McKinley Advisors

  • American Institute of Architects